Love your customers

A K.I.S.S. means you care. I have been in the customer service industry over 35 years, because I love people. I believe people are the most important part of any business. Both the people that work for you, and the people that buy whatever it is that you’re selling are crucial to your success.

If you love your customers you will K.I.S.S. them.

K. Know them

I. Identify their needs

S. Show up

S. Say thanks

In 7th grade I had my first kiss with Chris. Our whole 7th grade science class was watching… and half the P.E. class running around the track. It was embarrassing, but it didn’t matter. It was amazing, even though neither of us was very good at kissing. When you practice anything, you get better.

The first couple times you try to K.I.S.S. a customer, it might be sloppy. It might be more awkward than a hormonal middle schooler with a bad perm or braces. I help my clients K.I.S.S. better through  customer community building and digital marketing.

Authentic customer connection leads to profitability. People buy what you have to sell from other sources. They will choose you, your brand, and your business because you make them feel loved. They will remember the way you K.I.S.S. them. They will choose to buy from you, not for what you sell. It will be for who you are.